Gentleman Jack Drink Lab

Gentleman Jack built a brand ambassador program called Drink Lab with bartender influencers in four regions of the country. Through four regional weekend retreats, they brought bartenders together in Las Vegas, Savannah, Detroit and Santa Fe, for a weekend of drink innovation, inspiration, cocktail creation and local flavor.

After the 4 weekends, Gentleman Jack had a ton of photography from the events and I was asked to design a book utilizing all the content. Part biography, part cocktail recipe book, part travelogue, we shared the quirky bartender creations, their inspiration and a few words of wisdom for bartenders around the country.

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