3% Conference After-Party
This years 3% Conference theme was The 29%. The 29% represents the percentage of female creative directors in today’s industry. The theme for FCB’s party, Above Average, was based off FCB Chicago’s stats, being above average at 49% female creative directors. I designed the look and feel for our after-party which included the invite designs, enamel pins, tote bags, event signage and videos. Created at FCB Design Group.
Role —
Lead Designer
Event Branding
Credits —
Design: Kevin Grady, Michele Morales, Patricia Witt, So A Ryu
Experiential Partner: FCBX
Copywriters: Robyn Frost, Henry Foenander, Caroline Jacobs
Animation: Kevin Company, Brian Steckel
Video created to welcome guests to the party —
Event photography by Daniel Kim, FCBX —
