3% Conference After-Party
The 2019 3% Conference theme was The 29%. The 29% represents the percentage of female creative directors in the industry at that time. The theme for FCB’s party, Above Average, was based off FCB Chicago’s stats, being above average at 49% female creative directors. I designed the look and feel for our after-party which included the invite designs, enamel pins, tote bags, event signage and videos. Created at FCB Design Group.
Role —
Lead Designer
Event Branding
Credits —
Design: Kevin Grady, Michele Morales, Patricia Witt, So A Ryu
Experiential Partner: FCBX
Copywriters: Robyn Frost, Henry Foenander, Caroline Jacobs
Animation: Kevin Company, Brian Steckel
Video created to welcome guests to the party —
Event photography by Daniel Kim, FCBX —
